The Health and Culture Department at Aalborg Municipality in Denmark is looking for project partners to join Creative Europe project consortium.   Their intention is to gather relevant project consortium to strengthen the participation in and production of cultural products in a broad sense for and by the 18-29-year old’s.   Potential partners could be: Music/Culture Hubs or Labs, higher education institutions with innovative methods on how to strengthen the participation of young people or culture departments of the municipalities with same challenge existent. Festivals with focus on rhythmic music performances are more than welcome to join project consortium. Call and Funding Scheme: Creative Europe, Large scale cooperation projects (project leader and at least five other partners), duration 48 months, grant of up to €2 million Call for cooperation projects will be published in late September 2018.   Background The music industry has changed a lot over the last 20 years. Nowadays Music is distributed through streaming services. The ability of musicians to create revenue has changed dramatically. There are both advantages and disadvantages in the new terms of the music industry. It is harder for musicians to make money selling music, but it's easier than before to reach a global audience. Musicians, producers, managers and other players in the music industry must learn to work in new ways to generate revenue and growth. There is a great potential in the music industry learning to think market-oriented and gaining a deep understanding of the music industry's terms. These challenges call for the Municipality of Aalborg and the local music industry to join forces in this project.   Vision Project must contribute to both creating economic growth, and to create a framework for a creative, productive and market-oriented music environment. It will support and create concrete initiatives within the area of rhythmic music that will benefit musicians and local music contractors; independent organizers, managers, music companies, producers, musicians and agencies. Impact • Professionalizing music industry • Supporting bands / musicians to adapt to the new conditions of the music market • Creating a framework for peer learning and mentorship Project will focus on locating individuals, groups and organizations with a great potential, and on strengthening the rhythmic environment as a whole through concrete actions. The entities involved in the project will face competence building that enables them to cope with the emerging challenges on the music market.   Planned activities: Entrepreneurship for musicians, organizers, managers and other professionals Bandcamp and songwriter camp Mentor course Peer learning Audience development If you have any interest to this topic and you have relevant clients, please let me know pm aka@ndeu.dk.